The Two Faces of Gunawardana Tea: A Tale of Two Logos

Gunawardana Tea Factory, an esteemed pioneer in the tea industry, takes pride in delivering the finest tea blends to its customers across the globe. Our brand is distinguished not only by our product’s superior quality but also by our unique visual representation – our logos. You might have noticed that we use two distinct logos, one for our online presence and another for our factory and packaging. We believe these two logos embody the spirit of Gunawardana Tea, each in its unique way.

The Two Logos

The first logo, the one you see on our online store and site, is simple and sleek. It symbolizes the essence of our brand – easy, accessible, and efficient. Our online customers can identify our products at a glance, with the logo designed to be recognizable even on small screens.On the other hand, the second logo, which graces our factory and product packaging, is a bit more intricate. It represents the rich history of Gunawardana Tea Factory, the complexity of our tea-making process, and the multitude of flavors we offer.

Why Two Logos?

The decision to use two logos wasn’t made lightly. It’s grounded in strategic branding, customer experience, and legal considerations.Branding and Customer Experience: Different platforms and contexts call for different presentations. The streamlined, simple logo is best suited for online platforms where screen space is limited and load times are critical. It’s easy to recognize and doesn’t slow down our website’s performance. Conversely, the more complex logo is best suited for physical packaging, where there’s more space to appreciate the logo’s intricate details. It helps to tell a visual story about the heritage and craftsmanship behind Gunawardana Tea.Legal Considerations: It’s not uncommon for businesses to have different versions of their logos for different uses. As long as each logo is registered, protected, and used correctly, this practice can actually reduce the risk of trademark infringement. By having two logos, we are able to secure a broader scope of trademark protection. If a competitor’s logo is similar to one of ours, we have a stronger legal standing to protect our brand. In short, At Gunawardana Tea Factory, both logos coexist harmoniously, serving different purposes while representing the same cherished brand. They embody our commitment to offering the highest quality tea, whether you’re visiting us online or holding a box of our tea in your hands. Our dual-logo strategy ensures we cater to all our customers’ needs while protecting our brand. Ultimately, whether you see our simple logo online or our intricate logo on a package, you can be assured it’s the mark of authentic Gunawardana Tea.